So you have a great mobile app idea?

So the game usually is, we don’t have a fixed idea of a budget, we want as much as we can get for as little as we need to pay. Mobile projects are really difficult to budget estimate, but for you to scope the project you need at least to work to a range. Defining the scope of work is also really important. It not just about the physical build. Is there budget for researching the app, competitors, key functions that users will highly value that will guide you on what the first release (or minimum viable product) NEEDS to have for the app to be market ready.
We develop solutions for the top 3 mobile operating systems

Android

Windows

Mac IOS

Targeting Success

We work with you to target the most accurate and effective category for your mobile app
to increase its discoverability on mobile app stores which helps users clearly indicates what purpose the app has been built for.
Educational and Informative

These apps are typically used by media and publishing companies to keep their users up-to-date with the latest news and updates from across the globe.

Business and eCommerce

Mobile apps that allow users to perform financial transactions or making an online purchase fall under this category. These are apps related to eCommerce, mobile banking, insurance, money management, mobile wallet, tax management, etc.

Leisure and Lifestyle

Multiple types of mobile apps, ranging from fitness to travel to cooking, can be put under this broad category.

Utility and Productivity

Mobile apps that enable users to solve a problem or accomplish a specific task quickly and efficiently fall into this category.

Gaming and Entertainment

Apps that provide single or multi-user interactive activities to entertain users through the audio, visual, or another type of content come under this category.

Social Media and Communication

These are apps that connect people to each other by means of voice, video, text, or image. IE. Facebook, Instagram, and Twitter.

Frequently Asked Questions

Before sending our plan does ICW sign NDA's?

ICW does not sign non-disclosure agreements due to the overwhelming number
of proposed business plans we receive each week. If you are concerned about the legal
protection of your ideas, you may want to read Guy Kawasaki’s article in Forbes
Magazine regarding non-disclosure agreements.

Whats the difference between a Native Apps, Hybrid Apps, and Web Apps

Native apps are built for a specific operating system. A native app developed for iOS operating system won’t work on Android devices and vice-versa. If an app is developed for iOS, it will remain exclusive to that operating system. If at all the app has to support Android version, new app has to be built again for Android operating system. Softwares’ used to develop native apps generally would be Objective-C or Swift for iOS, Java and ADT for Android operating system and .NET(C#) for Windows operating system.

 

Mobile web apps are the web applications to render/deliver pages on web browsers running in mobile devices. Since these apps target browsers, they work on different mobile operating systems. You can view a mobile web app on Android, iOS or Windows tablets and phone devices. They also work on PC web browsers. Softwares’ used to develop these applications are generally HTML, CSS, Javascript, JQuery

 

Hybrid apps are a mixture of both native and mobile web apps. This type of application has cross-platform compatibility but can still access phone’s hardware. Softwares used to develop these apps are generally HTML, CSS, Javascript, JQuery, Mobile Javascript frameworks, Cordova/PhoneGap etc.

How do we choose which startups to fund?

ICW chooses startups based on multiple factors like:

  • potential market share the startup could capture
  • potential to disrupt an antiquated system or industry needing automation
  • the experience and know-how of the founders knowledge of the target market
Do we need to write a business plan?

No. We just require a 10-12 page business outline that effectively describes the startup and its future growth potential in its target market

I have a great idea but, I just need help conveying it. Can ICW help me?

Yes. We have a team of consultants who are available to help you on an hourly basis. Feel free to setup a time to speak with them by choosing the “Book A Consultant” option on this website page.

Need Consultation?

ICW works closely with entrepreneurs to develop effective business plans and strategies. We offer consulting to ensure successful plans, strategies, and effective marketing.

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Interested Investor?

ICW is always excited about the opportunity to partner with interested investors. If you would like to learn more about investing with ICW, learn more about our process and contacting us.

Learn More

Submission

In preparing your plan for submission to ICW, please keep in mind that we want to know about you. What experience and/or expertise do you have that would lead us to believe that you are capable of effectively leading and developing the business you are proposing? What would justify ICW investing its time, energy, and resources in your idea?
We invite you to contact us and welcome your calls, letters, referrals, and electronic mail. Contacting us does not create a financial, consultation, and or attorney-client relationship. Please do not send any confidential information to us until such time as an partnership, consultation, and or attorney-client relationship has been established.

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